Set your current ad spend, current ROAS, margin, and current agency cost. Compare what the Performance Engine would cost, and what growth turns into net profit — monthly and cumulative over six months.
Set each slider to match your reality. Defaults reflect a $30K/mo D2C brand with typical retainer agency.
Assumptions: Growth commission calculated on incremental revenue above pre-Adella baseline. Contribution margin held constant. In practice, the Performance Engine typically improves margin 2-5 points via zombie killing and better attribution.
Each row shows what happens to a dollar of revenue as it flows through your stack. The last row is what you keep.
Growing 25% moves you from $3,000 to $17,250 monthly profit. Six-month cumulative delta: $85,500.
Every dollar of that lift depends on the growth actually happening. Which is why we’re paid on it, not before it.
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