ROI Calculator

See the profit delta yourself.

Set your current ad spend, current ROAS, margin, and current agency cost. Compare what the Performance Engine would cost, and what growth turns into net profit — monthly and cumulative over six months.

Your current setup

Set each slider to match your reality. Defaults reflect a $30K/mo D2C brand with typical retainer agency.

Monthly ad spend$30,000
Current blended ROAS3.5x
Contribution margin40%
Current agency retainer$6,000
Current % of ad spend10%
Growth we deliver25%

Assumptions: Growth commission calculated on incremental revenue above pre-Adella baseline. Contribution margin held constant. In practice, the Performance Engine typically improves margin 2-5 points via zombie killing and better attribution.

Monthly profit lift
+$0
6-month cumulative
+$0
Monthly profit stack: current vs AdellaCommerce

Each row shows what happens to a dollar of revenue as it flows through your stack. The last row is what you keep.

YOUR CURRENT SETUP
Revenue$30K spend × 3.5x ROAS
$105,000
— Cost of goods, ship, fees60% of revenue
$63,000
Gross profit40% margin
$42,000
— Ad spendDirect cost
$30,000
— Agency cost$6K retainer + 10% of spend
$9,000
Your net profit (current)What you keep
$3,000
WITH ADELLACOMMERCE
RevenueSame spend, +25% lift
$131,250
— Cost of goods, ship, feesSame 60%
$78,750
Gross profitSame 40% margin
$52,500
— Ad spendSame spend
$30,000
— Our fees15% of spend + 10% of growth
$5,250
Your net profit (AdellaCommerce)What you keep
$17,250
The delta

Growing 25% moves you from $3,000 to $17,250 monthly profit. Six-month cumulative delta: $85,500.

Every dollar of that lift depends on the growth actually happening. Which is why we’re paid on it, not before it.

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