Capabilities

The full D2C growth stack. Yours as you need it.

The Performance Engine covers Google + Meta ad management. Every other capability is available à la carte — retainer or project, delivered by the same senior US leadership, at priced to your scope, delivered by the same senior US leadership. Add what you need, when you need it.

Google + Meta ad management

Managed nightly. Optimized to profit.

The flagship engagement. Zero retainer, 15% of ad spend, 10% of the growth we create. Includes everything below.

  • Google AdsSearch, Shopping, PMax, YouTube, Discovery, brand terms. Deep diagnostics via 21 named Google Ads widgets.
  • Meta AdsAdvantage+ Shopping, prospecting, retargeting, creative testing. 19 named Meta Ads widgets for creative lifecycle, CPM, frequency.
  • Nightly Action EngineFatigued creative paused. Zombie ads and keywords killed. Budget reallocated to marginal ROAS. Every night. Approved by your strategist each morning.
  • Live dashboardThe Truth Bridge (Meta vs GA4 vs Shopify), Weekly ROAS Trend, Cohort Retention Grid, Break-Even ROAS, and 130+ more. 24/7.
  • Senior US strategistOn your account from day one. No junior handoff. On the phone when you need them.
SIGNATURE INSIGHTS

The named engines running your account

  • The Truth BridgeMeta claimed vs GA4 last-click vs Shopify actual. Never over-budget on inflated numbers again.
  • Weekly ROAS + Action EngineNightly budget decisions with rationale in plain English.
  • The Zombie Ad HunterDead ads killed before they burn another day of budget.
  • Break-Even ROAS CalcYour specific ROAS floor, calculated from your unit economics.
  • Marginal ROAS DetectorWhere the next dollar of spend earns most — not where last dollar landed.
  • The Stockout ProphetInventory-driven ROAS collapse, prevented before it hits.
Emerging channels

Every platform, when it’s in your mix.

TikTok. Pinterest. Bing. Criteo. X. Every emerging channel integrated when it fits your growth strategy. Priced separately as it’s added to the engagement.

TIKTOK ADS

Where D2C discovery lives now

Spark Ads, in-feed, TopView, Shop ads. Creative-first strategy. Integrated with the same Action Engine running Google + Meta.

PINTEREST

The under-invested acquisition channel

Idea pins, shopping, catalog integration. Especially strong for home, beauty, apparel, wellness verticals.

BING / CRITEO / X

Additional coverage

Where your customers are, when the mix warrants it. Integrated cross-platform, not siloed.

Creative production

Ad creative at engine velocity.

Because fatigue is measured, not assumed. The Ad Fatigue Monitor and The Creative Lifespan tell us when creative is dying — our production team keeps the pipeline full so ROAS doesn’t collapse when a winning ad ages out.

PHOTOGRAPHY

Product + lifestyle + editorial

Studio, on-location, styled sets, on-figure. AI-driven photography for volume production where brand allows. E-commerce essentials to editorial-grade product-in-context.

VIDEO

Motion + UGC + brand films

Product demonstration, creator-style UGC, motion graphics, vertical format for Reels/TikTok/Shorts. Video Hook & Hold Matrix informs what wins.

AD CREATIVE PACKAGES

Volume production, brand consistency

Static variations, motion iterations, seasonal packs, holiday campaigns. Delivered on the cadence the Action Engine demands.

Priced to your scope. Delivered by the same senior team that runs your ads.

Copy

Words that earn the click, the reply, the repeat.

Every touchpoint from ad to PDP to email flow. Voice consistent across your brand. Written by copywriters who understand D2C economics — not generalists.

AD COPY

Every format, every platform

Google search, Meta feed, YouTube, TikTok, Pinterest. Format-native, tested against real performance.

PDP + LANDING

Product pages that convert

Benefit-forward hero copy, feature narratives, category and collection descriptions. SEO-structured.

EMAIL COPY

Flows + campaigns + retention

Welcome series, abandoned cart, post-purchase, win-back. Segmented by cohort and behavior.

LONG-FORM

Blog, guides, buying resources

SEO- and AEO-optimized. Structured for AI-search retrieval and traditional ranking.

Priced to your scope. Delivered by the same senior team that runs your ads.

Email + retention

Retention that compounds.

The cheapest customer is the one you already have. The second sale to an existing customer is worth three of the first — no CAC, higher AOV, more likely to refer. We build the flows that earn it.

  • Klaviyo / Attentive setup + managementAccount architecture, list hygiene, segmentation, deliverability optimization, SPF/DKIM/DMARC.
  • Flow developmentWelcome series, abandoned cart, browse abandonment, post-purchase, win-back, VIP tier, replenishment, back-in-stock, price-drop.
  • Campaign executionWeekly/monthly calendar, promotional cadence, holiday planning, testing infrastructure.
  • SMS integrationKlaviyo SMS, Attentive, Postscript. TCPA compliance. SMS flow development.
  • Reporting + optimizationRevenue per recipient, list growth, deliverability health, cohort retention analysis.
TIMED BY WIDGETS

Not guesswork

  • Repurchase ClockThe exact peak window between first and second purchase — when win-back emails have highest conversion.
  • Cohort Retention GridWhich cohorts to re-engage and which to accept as churned.
  • Customer Reactivation BucketsNew / Active / Warm / Cold / Win-Back segments — each with tailored flow.
  • The Gifter IndexWhen gift-buying spikes, so seasonal flows trigger at the right moment.
  • The Whale ProfilerTop-1% customer DNA — so VIP tier communication actually earns loyalty.

Priced to your scope. Delivered by the same senior team that runs your ads.

SEO + AEO

Organic revenue. Now and in the AI-search era.

Traditional SEO for Google. AEO for ChatGPT, Perplexity, Gemini, and Claude — the emerging discovery channels most D2C agencies don’t deliver on. Both matter. We do both.

SEO

Technical + content + links

Organic revenue that doesn’t stop when ads pause.

  • Technical SEO: site architecture, crawlability, schema, Core Web Vitals, indexation control
  • On-page: keyword mapping, category and PDP optimization, internal linking
  • Content: long-form strategy, topic clusters, editorial calendars, competitive gap analysis
  • Link building: digital PR, editorial placements, HARO/Qwoted, resource pages
  • Ongoing rank monitoring, algorithm update response, reporting
AEO — AI SEARCH OPTIMIZATION

The emerging channel no D2C agency delivers on

Powered by AdellaOutreach’s claim-engine architecture.

  • Continuous monitoring of brand presence across ChatGPT, Perplexity, Gemini, Claude for category queries
  • Absence detection: where competitors appear and you don’t
  • Structured data + knowledge graph work: schema, entity relationships, author authority
  • Content optimization for AI retrieval: answer-format, question-based structure
  • Third-party citation strategy: where brands need to appear for AI engines to surface them
  • Visibility reporting: scores by engine, competitor benchmarking, query coverage

Priced to your scope. Delivered by the same senior team that runs your ads.

Landing pages + CRO

Stop losing the sale after the click.

Ads earn the click. Landing pages earn the sale. Most D2C brands leak revenue between the two — we prioritize the fixes by leaderboard, not opinion.

LANDING PAGE BUILDS

Category, campaign, quiz funnels

Templates by vertical, seasonal landers, advertorial format where appropriate. Core Web Vitals compliant. Built to convert.

CRO PROGRAM

Hypothesis-driven testing

A/B and multivariate testing, heatmaps, session recordings, funnel analysis. Landing Page Bounce Risk and Event Funnel Drop-off flag where to look.

CHECKOUT + PDP

The 10% that pays back most

Product page architecture, checkout extensions, upsell/cross-sell, post-purchase flows. Small fixes, big returns.

Priced to your scope. Delivered by the same senior team that runs your ads.

Shopify + web development

Deep Shopify expertise. No fluff.

Custom themes, apps, checkout customization, headless architecture. When Shopify isn’t the right tool, full custom web builds. Delivered by developers who ship, not designers who wireframe.

SHOPIFY THEMES

Custom, mobile-first

Shopify 2.0 architecture, Dawn-based custom themes, migration from legacy. Responsive by default.

SHOPIFY APPS

Custom app development

Quiz apps, bundle builders, subscription upsells, quiz-to-cart flows, loyalty integrations, wholesale portals.

SHOPIFY PLUS

Enterprise depth

Advanced checkout, B2B stores, headless commerce, launchpad automation, custom scripts.

CUSTOM WEB

Beyond Shopify when needed

Marketing sites, brand experience sites, editorial platforms, custom-coded when the standard toolkit doesn’t fit.

Priced to your scope. Delivered by the same senior team that runs your ads.

Analytics + attribution engineering

Measurement you can defend to your board.

Because attribution is where most agencies quietly fail. Server-side tracking, custom attribution, incrementality testing infrastructure — the engineering that makes performance claims defensible.

GA4 + SERVER-SIDE

Proper event architecture

Meta CAPI, Google enhanced conversions, TikTok events API. Server-side GTM for iOS-safe measurement. The foundation everything else depends on.

ATTRIBUTION MODELING

Custom + incrementality

Beyond last-click. Incrementality testing infrastructure, geo-lift studies, media mix modeling for larger brands.

DATA WAREHOUSING

For enterprise-scale D2C

Shopify + ad platforms + Klaviyo unified into BigQuery/Snowflake. Executive reporting, board-level metric surfaces.

Priced to your scope. Delivered by the same senior team that runs your ads.

BRAND + DESIGN

Positioning, identity, packaging

Where positioning meets execution.

  • Brand positioning: category strategy, differentiation, value proposition
  • Visual identity: logo, mark systems, color, typography, iconography
  • Brand guidelines: comprehensive brand books, usage standards
  • Packaging design: primary, secondary, unboxing experience
  • Rebrand execution: full strategy, phased rollout, migration playbooks

Priced to your scope. Delivered by the same senior team that runs your ads.

FRACTIONAL CMO

Senior leadership, without the hire

For brands that need executive marketing leadership.

  • Weekly or biweekly strategic sessions
  • Executive team participation, marketing team management support
  • Board reporting and investor communication support
  • Hiring and vendor selection
  • Growth strategy consulting: category expansion, international, funding narrative

Priced to your scope. Delivered by the same senior team that runs your ads.

Amazon + marketplace

When marketplace is part of your mix.

Amazon Seller Central management, listing optimization, A+ content, sponsored products/brands, DSP. Marketplace SEO across Amazon, Walmart, Target Plus. Multi-channel inventory and pricing strategy that respects D2C-vs-marketplace positioning.

Priced to your scope. Delivered by the same senior team that runs your ads.

Start with the ads. Add the rest as you grow.

The Performance Engine is your entry. Every other capability is available à la carte when you’re ready. No forced full-service. No junior handoffs. Same senior US leadership across every engagement.