For established D2C brands preparing for a funding round, retail expansion, category launch, acquisition prep, or the honest question of where does real growth actually come from — the full-stack strategic diagnostic no in-house team can produce.
This is not a paid media audit. It’s the full-stack diagnostic covering every dimension that drives D2C growth — delivered by senior strategists using the same AdellaInsight surface our Performance Engine clients get every day.
Competitive differentiation, brand voice consistency, category leadership positioning, brand health signals, category share-of-voice.
Page speed, mobile experience, checkout flow, PDP optimization, cart abandonment, upsell/cross-sell, theme performance, app bloat, Core Web Vitals.
Site architecture, indexation, schema, content depth, keyword coverage, internal linking, competitive SEO landscape, backlink profile.
Brand presence in ChatGPT, Perplexity, Gemini, Claude. Absence detection. Split-visibility mapping. Structured data readiness. Competitor citation analysis.
Klaviyo/Attentive architecture, flow performance, list health, segmentation depth, revenue attribution to email, retention curve analysis.
Same depth as the free ad review but with a strategic context — long-term structural recommendations, not just quick wins.
Format diversity, performance patterns, brand consistency, UGC ratio, motion vs static, creative testing infrastructure.
Attribution reality check, tracking infrastructure gaps, incrementality validation opportunities, measurement roadmap.
Cohort retention, repeat purchase rate, subscription health, referral program effectiveness, LTV by acquisition source.
Competitor ad library analysis, SEO comparison, AEO share-of-voice, positioning delta, pricing analysis.
Break-even ROAS, contribution margin by SKU/channel, whale concentration risk, discount dependency analysis.
Cohort analysis, whale profiling, geographic revenue distribution, demographic LTV mapping, gifter analysis.
Board-ready growth narrative with defensible unit economics and clear roadmap. Removes the "we’re not sure where growth comes from" risk from due diligence.
Understanding your D2C-vs-retail unit economics before you commit to retail. Channel conflict resolution before it happens.
Whether the new category is worth pursuing, what to change about your marketing operation, expected impact on unit economics.
Diligence-ready packaging of your marketing operation, growth defensibility, and value drivers. Removes buyer-side unknowns.
Independent third-party evaluation of your current setup before you sign a 12-month agency contract based on a pitch deck.
Six-month ramp compressed into two weeks. Full context on what’s working, what isn’t, and what to fix first.
The honest diagnostic when quarterly plans keep failing. Root cause identification across every marketing dimension.
Full understanding of current state before committing to a new direction. Baselines the future roadmap.
We deliver the marketing audit as a standalone commercial product. You pay for the strategic work; we deliver the strategic work. Whether you engage us afterward is your call. We’d rather deliver a great audit and lose the follow-on than deliver a sales pitch and win it. The engagement stands or falls on the quality of the brief.
Pricing: Priced to your scope. Delivered by the same senior US leadership. Priced to the depth of engagement — typically a five-figure investment for the full-stack audit. Scoping call to determine exact fit and price.
A senior strategist will confirm fit, walk through scope options, and give you a concrete quote within one business day.